
Minimal Edition
available now
Plain packaging, with no drawings.
Perfume by NOTE › Not A Rose
Not A RoseEau de Parfum
A perfume for people done being the nice rose.
Green and tart, with a dry edge, then warm.
*There is no rose among the notes. The floral part is jasmine and iris, and the tartness comes from rhubarb and blackcurrant.




Band tee, red lipstick, helmet still in your hand. Two sprays on the neck, and the mist lands cool on your skin.
Rhubarb and blackcurrant meet you first. It is green and tart, crisp and juicy like a freshly rinsed stalk, with a dry edge from the berry on your tongue. You walk the bike out of the alley. People passing half expect a rose, look around, and do not find one.
A few streets on, the tartness has eased. Jasmine turns soft and full, iris makes things dry and smooth, and peach is gently sweet, soft like the fuzz on the fruit. Amber warms up with your skin.
When the helmet comes off outside the bar, what is left on your skin is cedarwood, dry like a freshly sharpened pencil, then warm vanilla and a clean musk that sits close, like the cotton of your tee.
Not A Rose suits people who love florals and are tired of the heavy, sweet kind.
Rhubarb and blackcurrant keep it tart and fresh while the street is still warm.
Iris and cedarwood keep it quiet enough for a room you share.
For the friend who gets a bouquet every year. This time, a bottle with no rose in it.
The street has just dried and the evening is cool. Cedarwood and vanilla are warm enough for it.


Orders are placed in the online shop and delivered within Vietnam. Prices on this page include VAT.
Eau de Parfum · Vietnam cosmetic notification no. 002935/26/CBMP-HCM (Ho Chi Minh City Department of Health)
A perfume opens in three layers. Top is what you smell the moment you spray, Middle comes through after a few minutes, and Base is what stays longest on skin.
Read the table again and you will not find a rose.
On skin, Not A Rose goes from tart and cool to dry and warm.
Rhubarb is green and tart, juicy and a little cold. It is the reason Not A Rose does not smell like the florals you already know.
Blackcurrant is a dark berry, cool, with a dry edge.
Iris is dry and smooth like powder, cool to the touch like a sheet of heavy paper. It calms the scent before the woods arrive.
Not A Rose has two packaging designs. The scent inside is exactly the same, and so is the price.

available now
Plain packaging, with no drawings.


arriving soon
The new packaging, in purple for Not A Rose. The box is iridescent and covered in graffiti-style NOTE lettering. A purple NOTE logo runs down the front, and the scent's name sits on a purple brushstroke.
Every size comes with a box and a carry bag. The 30 ml and 50 ml bottles add a PVC pouch and two "Style your bottle" sticker sheets drawn for Not A Rose. The 10 ml does not include stickers or the PVC pouch.
The Not A Rose sheet comes in bold black lines, filled in with purple and lime. A disco ball sits next to a neighborhood loudspeaker. A star-shaped guitar leans by a street vendor's baskets, with a balloon dog in a checked scarf close by. Who gets onto the bottle is your call.
In store or online, you get the packaging that is in stock when you buy. To check which edition is in stock right now, message NOTE before you order.
If a rose no longer smells like a rose, is it still a rose?
Early morning in Sa Dec, the flower village in the Mekong Delta, the whole rose garden smells of roses. Somewhere between the rows, a question came up.
Not A Rose is NOTE's answer. Sa Dec is where the idea came from, not where the ingredients come from, and there is no Sa Dec rose in the bottle. The scent is designed by NOTE in Saigon and made in Vietnam.

To find out whether Not A Rose works on you, spray it on your skin. NOTE has three stores in Ho Chi Minh City. Stock at each one changes from day to day, so message NOTE first and ask which store has a Not A Rose tester.
Not A Rose reminds you of a rose, yet there is no rose among its notes. You smell rhubarb and blackcurrant, then jasmine, and finally cedarwood and vanilla.
If this is your first time with Not A Rose, start with the 10 ml and wear it for a few weeks. Once you know it suits you, go for the 30 ml or the 50 ml.
Spray on your wrists, behind your ears or on your neck, 15–20 cm from clean, dry skin. Close the cap after use and keep the bottle somewhere cool and dry, away from direct sunlight.
NOTE delivers within Vietnam, through orders placed in the online shop. If you are visiting Ho Chi Minh City, you can buy a bottle in store and take it home with you.
If your company wants a scent of its own for the lobby, NOTE designs one on request.