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A scent made for your brand

Designing a scent for a brand starts with words, before there is anything to smell. You send NOTE a brief, and from that brief the scent is designed in Saigon and produced in Vietnam.

Send a brief

Where the scent will live

A brand scent can be used in a space, such as a lobby, a waiting room or a hotel room. It can also become a product, as a perfume, a room spray or a reed diffuser. You can put it in your gifts as well, or use it at a launch event or on the day a new location opens.

For large spaces, NOTE handles the scent design and does not supply diffuser machines.

Six steps, words first

  1. The brief. You send the brief before NOTE quotes or starts composing.
  2. The direction. NOTE proposes a scent direction based on the brief.
  3. Samples and revisions. You smell the samples, and if they are not right, NOTE adjusts them. How many rounds this takes varies by project.
  4. Product formats. NOTE develops the approved scent into each product format the project needs.
  5. Production. Production takes place in Vietnam. Where a product requires a cosmetic notification, the filing is completed before the product goes on sale.
  6. Launch. In the last step, the scent gets a name and an introduction for its launch.

What goes in the contract

The rights to use the scent and the formula are agreed in the contract. So is the confidentiality of the project.

One project, delivered

NOTE has run this process from brief to delivery for a large company in the service sector. The client is not named here.

See the projects NOTE has done ›

Questions on brand scents

How long is it from brief to launch?

It varies from project to project, so NOTE does not publish a fixed timeline. After the briefing, you receive a schedule for the project.

Can NOTE make small quantities?

That depends on the product format. Tell NOTE which formats you have in mind and roughly how many, and NOTE will go through the options with you.

Which standards do the raw materials meet?

The raw materials NOTE uses are IFRA-compliant. IFRA is the International Fragrance Association, and its standards cover the safe use of fragrance ingredients.

Send NOTE a brief

In the "Your request" box, name your brand and say where the scent will be used. NOTE will then get back to you to go through the details.

NOTE uses the details you send to answer this request and to email you a copy. See the Privacy policy.

Before you write the brief, you can visit one of NOTE's three stores in Ho Chi Minh City and try NOTE's own perfumes on your skin.

See NOTE's stores ›