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NTU SINGAPORE & VIETMARK

Client
Nanyang Technological University (NTU Singapore)
Agency Partner
Vietmark (Destination Management)
Industry
Academic & Higher Education
Date
October 31, 2025
Location
Convention Venue (HCMC)
Group Size
62 Delegates (Professors, PhDs, MBA Candidates)

CASE STUDY • ACADEMIC & EDUCATION

Bridging Cultures Through Scent: A Cultural Finale for NTU MBA Scholars

A bespoke fragrance workshop for 62 MBA scholars and faculty, serving as a sensory cultural bridge on the grand finale of their Vietnam academic exchange.

The Challenge & Objectives

As part of an academic exchange and cultural study tour in Vietnam, Vietmark—a pioneer in experiential travel—partnered with NOTE to design a memorable closing experience for 62 MBA students, professors, and researchers from Nanyang Technological University (NTU Singapore). They needed a high-capacity, culturally rich activity to anchor the final day of the delegation's itinerary.

Cultural Storytelling

Translate Vietnamese inspirations ( lotus notes, regional spices, tea accords) into a universal, sensory medium.

Large-Scale Mobile Execution

Seamlessly host 62 high-profile academic delegates simultaneously at a luxury ballroom venue without compromising personalized guidance.

Meaningful Travel Keepsake

Move beyond physical souvenirs by empowering scholars to "bottle" their emotional memories of Vietnam.

Get in Touch

Hosting an Academic Delegation or International Study Tour?

Discover how NOTE can partner with your agency or institution to craft an unforgettable, culturally grounded sensory workshop.

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